Over the decades, No7 has been through the same monumental, cultural shifts as our customers; mirroring generations of women as they’ve led the change in society.
When women were challenging their social freedoms in the 1930s, we stood in solidarity and provided a sense of femininity for women throughout the Second World War whilst they kept the country going.
The social liberation of the 1960’s gave women even greater freedom, and No7 offered a ‘passport to beauty’ with products for women on the move, allowing them to express their own creativity and individuality.